http://www.clauderamey.com/portfolio daily 0.75 2024-09-26 https://images.squarespace-cdn.com/content/v1/55ac10fee4b0303ec175f2b0/1495061886682-IVMXTQ7PAPA4IO5GFU3O/art_icon.jpg Design https://images.squarespace-cdn.com/content/v1/55ac10fee4b0303ec175f2b0/1495063056685-97N8D1Y5JJ3C7FDQIBB7/abia_icon.jpg Design https://images.squarespace-cdn.com/content/v1/55ac10fee4b0303ec175f2b0/1495127370417-LOK7X7RB7Q58ERGKW8OW/collateral1.jpg Design https://images.squarespace-cdn.com/content/v1/55ac10fee4b0303ec175f2b0/1562188518270-A08WV5MMHJLN1FTU5AQ6/image-asset.jpeg Design https://images.squarespace-cdn.com/content/v1/55ac10fee4b0303ec175f2b0/1438835615873-N6LDTNDMWOVZ8KN2215A/thumb_apparel.jpg Design http://www.clauderamey.com/content daily 1.0 2024-10-03 https://images.squarespace-cdn.com/content/v1/55ac10fee4b0303ec175f2b0/1626225421780-FJ5R18RKKUQ5WEJVKG4Z/dirty_work.jpg Content - Make it stand out Translating 130+ pages of technical jargon into a slick, easy-to-navigate deck of just 50 slides. It’s dirty work, but someone’s gotta do it. https://images.squarespace-cdn.com/content/v1/55ac10fee4b0303ec175f2b0/1601586676297-E2IMXLVZ54GUV5HIIXJ0/messout_images_colors.jpg Content https://images.squarespace-cdn.com/content/v1/55ac10fee4b0303ec175f2b0/1601586658902-DAV8YJDYBOJETAXASGHT/messout_images_ugly.jpg Content https://images.squarespace-cdn.com/content/v1/55ac10fee4b0303ec175f2b0/1601586695828-XDTAEFRBA9ACJ2LHILDQ/messout_images_script.jpg Content https://images.squarespace-cdn.com/content/v1/55ac10fee4b0303ec175f2b0/1626224159279-VZL4S0Y3383ORHO9ZM12/fleece.jpg Content - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/55ac10fee4b0303ec175f2b0/1626223225883-SJ7C3RHQ55HXBFPWB6NC/khakis.jpg Content https://images.squarespace-cdn.com/content/v1/55ac10fee4b0303ec175f2b0/1626223623773-K57AHJB09VQ3ZMH4CZL1/waffle.jpg Content https://images.squarespace-cdn.com/content/v1/55ac10fee4b0303ec175f2b0/1626224769776-EUA6HTGYKUH1EMV0N7K1/robes.jpg Content - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/55ac10fee4b0303ec175f2b0/1626223772709-Q3JISTIJXCMD3M1IVTZI/trunks.jpg Content https://images.squarespace-cdn.com/content/v1/55ac10fee4b0303ec175f2b0/1626224364582-GKKI7WH6WLNO124ZRCX2/masks.jpg Content - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/55ac10fee4b0303ec175f2b0/1626834135158-KEY4STSD6A6C6IB6L7BH/quicklist_prompt2.jpg Content - Make it stand out Not That Quick, Actually A CTA for “Quick Lists” (essentially a favorites section) muddled its message and buried its button. https://images.squarespace-cdn.com/content/v1/55ac10fee4b0303ec175f2b0/1626834262448-0Z11PFVDNOFS3PTLCSIK/quicklist_prompt_new.jpg Content - Make it stand out Oh, That’s What You Want Me to Click On https://images.squarespace-cdn.com/content/v1/55ac10fee4b0303ec175f2b0/1626833555191-1LI2L11PEZN5O7IOOMC8/items_unavailable.jpg Content - Make it stand out Is There a Problem? Certain accounts don’t have access to certain products. When wandering into a section with said products, these users were greeted with a message that made it seem like a site error. A simple, considerate change in language can give customer service a break. https://images.squarespace-cdn.com/content/v1/55ac10fee4b0303ec175f2b0/1627420516269-LG82V1PG28EAKAYENVQ6/listing_graphic_concept3.jpg Content - Make it stand out A Place for Everything Legacy systems forced people to get creative, and not in a good way. Essential information like package size and product category frequently got shoehorned into the title to try and help customers. Otherwise, it wouldn’t be evident at all. I researched top ecommerce performers to get an idea of the best way to structure the plethora of information we needed to get across. https://images.squarespace-cdn.com/content/v1/55ac10fee4b0303ec175f2b0/396e3cd6-d58c-4f4a-bb8e-638b2cdad469/HF_calendar_complete.png Content - Make it stand out With an average daily time commitment of less than 15 minutes, the calendar structure of Habit Foundations encouraged continued engagement. https://images.squarespace-cdn.com/content/v1/55ac10fee4b0303ec175f2b0/542023b6-ef87-40e6-9dc1-e034c58e7c59/habit_emails.jpg Content - Make it stand out A particular detail I went out of my way to include was bespoke information on a user’s progress. Regardless of how much progress they made (or didn’t make) the accompanying language was always positive and reassuring, ultimately directing them to engage with the learning activity. https://images.squarespace-cdn.com/content/v1/55ac10fee4b0303ec175f2b0/0acc5289-d7d4-401a-a67d-ee27fae7726c/slides.jpg Content - Make it stand out In addition to updating the language surrounding the IBM Consulting Way, I led research efforts to find metrics that supported the content. These figures were initially mixed in with IBM’s general messaging, not framed as supporting our specific team’s mission. It was my responsibility to sift through the data to draw connections between the IBM Consulting Way habits and our overall business success. https://images.squarespace-cdn.com/content/v1/55ac10fee4b0303ec175f2b0/1581387725307-97LPTE6E5LKAO7LHXEM0/image-asset.jpeg Content https://images.squarespace-cdn.com/content/v1/55ac10fee4b0303ec175f2b0/1581387873007-NI0WNTHWA8ZCOWCI8R6D/image-asset.jpeg Content https://images.squarespace-cdn.com/content/v1/55ac10fee4b0303ec175f2b0/1601581473201-QXA44DNC1Y2QH2AP16YZ/image-asset.jpeg Content https://images.squarespace-cdn.com/content/v1/55ac10fee4b0303ec175f2b0/1601581865952-F3W6C6YQISMK9VAL4LP7/image-asset.jpeg Content https://images.squarespace-cdn.com/content/v1/55ac10fee4b0303ec175f2b0/1601586737759-QW2DGM3KL3O02LDDGOA9/image-asset.jpeg Content https://images.squarespace-cdn.com/content/v1/55ac10fee4b0303ec175f2b0/1607819427988-K8UBNEA5IQCTAHQKLN3B/Screen+Shot+2020-12-12+at+6.29.27+PM.png Content https://images.squarespace-cdn.com/content/v1/55ac10fee4b0303ec175f2b0/1626225082452-CKN9KAYCIV5XVHXNA8S2/unsplash-image-ABQw4xEDP8c.jpg Content https://images.squarespace-cdn.com/content/v1/55ac10fee4b0303ec175f2b0/1626834651181-9M7LDK37YMC76IO885PT/unsplash-image-N4AFGRPZGk4.jpg Content https://images.squarespace-cdn.com/content/v1/55ac10fee4b0303ec175f2b0/1705781145860-U0TUR0M812RI21D38Z1A/image-asset.jpeg Content https://images.squarespace-cdn.com/content/v1/55ac10fee4b0303ec175f2b0/1705781629291-04NYVNHKAH0VYT74GP8G/image-asset.jpeg Content https://images.squarespace-cdn.com/content/v1/55ac10fee4b0303ec175f2b0/1727977689936-ESY4X4LFPI3YS3FU1DQY/unsplash-image-FlHdnPO6dlw.jpg Content https://images.squarespace-cdn.com/content/v1/55ac10fee4b0303ec175f2b0/1727978080283-6TOD8FYDLOFZMTS4AHXS/unsplash-image-9kK34JrqJgs.jpg Content http://www.clauderamey.com/about daily 0.75 2024-09-27 https://images.squarespace-cdn.com/content/v1/55ac10fee4b0303ec175f2b0/1601587683798-OKC051SHT55EO4Y86AHH/IMG_7289.jpg Bio & Contact