Breast Cancer Research Foundation

Problem
When presenting to a potential partner, BCRF had various decks to use, but information amongst them was often redundant and inconsistent. They needed a presentation deck with a clear structure that could be catered to different audiences.

Specific Challenge
BCRF is the highest rated breast cancer organization in the US, connecting the most promising researchers with the resources they need. A challenge with this deck was balancing the purity of their mission with the marketing interests of their potential partners. This required an in-depth conversation about who they are as a brand, ensuring a consistent voice that doesn’t compromise on either objective.

“I’m glad you’re asking us these questions. It makes us really think about what our message needs to be.”

Solution
A navigable deck was designed to allow presenters to skip past non-relevant information for different partners, and templated slides for bespoke content were included in a way that would allow for custom content without interrupting navigation. Communication with the client was maintained in order to ensure our technical solutions were user-friendly for their team.