Prototype using Adobe XD to improve ease of use and incorporate new features in the photo upload tool.
New Era Collateral
As part of the New Era rebranding effort, I took the initiative to design and copy write regularly scheduled look books for new artwork.
Gallery Direct Email Redesign
Problems: No designer was involved in email creation. The layout of the emails lacked clear CTAs, hierarchy, or brand identity.
Solutions: Improved type hierarchy and visual design made the emails more appealing and easier to navigate. Adjustments to website to reflect design patterns in email helped create a more cohesive brand experience.
This required me to coordinate with marketing to plan a calendar of promotions, learn tools in Hubspot, write copy, A/B test, monitor email performance, and oftentimes work in HTML/CSS to make designs pixel perfect.
This was entirely the result of my own initiative to improve our brand's image.
Results: Revenue from email increased 80%. Email is consistently the top source of revenue for Gallery Direct.
• New Era, art and wallcovering for interior designers. Designed while working for New Era, 2017.
• Art Designs, curated, direct to consumer art prints. Designed while working for New Era, 2017.
• Dress United, custom t-shirts. Name was eventually changed to Allied Shirts. Designed while working for BuildASign.com, 2012.
• Something Shared, custom greeting cards. Designed while working for BuildASign.com, 2012.
• Crown, men's apparel. Designed while studying at Texas State University, 2008.
Gallery Direct Newsletter Modal
A simple but effective design solution. Improved visuals, friendlier language, and clearer instructions increased newsletter subscription by 400%.
Gallery Direct Photo Upload - UX/UI
Problem: The photo upload page did not have a clear CTA, and even after the CTA was clicked, the resulting modal was packed with unnecessary information and a misleading button hierarchy. Also, it wasn’t mobile responsive.
Solution: A clearer CTA on the hero image. Modal is cleaner, and button hierarchy is more obvious, with "browse" being the initial highlighted button. Photo upload feedback is more obvious and personable by showing the image rather than the file name, and rosy red buttons are more appropriate for home decor than the previous acid green.
Wild Gift Coffee Web Design
Problems: Wild Gift's website features multiple pages with little information, redundancy between product information and shop page, and a shop that requires clicking through multiple pages just to add an item to one's cart.
Solutions: Consolidate all non-shop pages to one page that scrolls. Have a clear CTA at home guiding users to the shop page. The shop is always one click away. On the mobile site, this is achieved by having a link to the shop separate from the drop down menu.
The shop page allows users to add different items to cart without leaving the full inventory. Expanding an item to reveal more information does not take user away from full inventory.
Wallcovering - Austin Airport
The South Terminal of Austin-Bergstrom International Airport was looking to invoke the midcentury "golden age" of air travel. I achieved this with stylized illustrations of Austin vistas.
Wall art designed for New Era Portfolio and West Elm.
From top to bottom:
-Li'l Mascots, for a series of babies' rompers promoting various universities. Designed while working for ViaTran Inc., 2011.
-Chuy's Tex Mex. Designed while working for ViaTran Inc., 2010.
-Jargon Word Cloud, a collection of industry terms for a team of phone/internet technicians. Designed freelance, 2015.
Wall decals for home decor. Designed while working at BuildASign.com, 2012.
Sharon, Lois, and Bram
From Latin American folklore, they can change into various animals and people.
A cryptic passage in Genesis that has inspired many ancient alien theories.
A (completely scientifically accurate) illustration of a theoretical interstellar ship proposed by physicist Robert W. Bussard. It collects stray hydrogen ions to use as fuel rather than weighing itself down with a fuel tank.